ViaMetric Blog
Insights on AI Share of Voice, Generative Engine Optimization (GEO), and the future of search.
The Detective's Guide: How to Track AI Citation Sources for Your Competitors
Want to know exactly which URLs ChatGPT and Perplexity use to recommend your competitors? Here is how to reverse-engineer AI citation sources.
Why Citations are the New Backlinks: The SaaS Founder's Guide to AEO
Traditional backlinks are losing their power. In the age of ChatGPT and Perplexity, you need citations. Here is how to optimize for 'Answer Engines'.
The 'About Us' Page: Your Brand's Entity Card for AI
Why the humble About page is now your most critical SEO asset. How to define your entity narrative so LLMs build a strong association between your brand and the problems you solve.
Entities vs. Keywords: The Strategy Shift for 2026
Keywords are strings. Entities are things. To survive the AI shift, you must stop optimizing for text matches and start building a Knowledge Graph.
Readability for Machines: Why Lower Grade Levels Rank Higher in AI
Complex sentence structures confuse robots. Learn why targeting a Flesch-Kincaid Grade Level of 8 is the secret weapon of GEO.
Brand Hallucinations: What to Do When AI Lies About You
Is ChatGPT saying you founded your company in 1999? Or that your pricing is free? Learn how to correct AI hallucinations through Entity Injection.
Subjectivity vs. Objectivity: Why Facts Rank Better in AI
AI models are designed to minimize hallucination. They trust content with Low Subjectivity scores. Learn how to write for the algorithm.
Why Sentiment Is the New Authority Signal in AI Search
In Generative Engine Optimization (GEO), visibility is not enough. Learn why Large Language Models prefer brands with positive sentiment scores.
Perplexity SEO: How to Optimize for the 'Answer Engine'
Perplexity isn't just another search engine. It's a citation machine. Learn the specific strategies to get your brand cited in Perplexity's answers and 'Related Questions'.