The 'About Us' Page: Your Brand's Entity Card for AI

The feedback on X was loud and clear: The "About Us" page is back.

In the old era of SEO, the About page was often a neglected corner of the site filled with generic mission statements. In the GEO (Generative Engine Optimization) era, it is your Entity Definition Card.

Keywords are for Indexing; Concepts are for Reasoning

As discussed on X, AI models don't just "match" keywords anymore. They reason over semantic clusters.

If an LLM (like GPT-4o or Claude) can't build a logical vector relationship between your brand and the specific problem you solve, you simply don't exist in its answers.

Why the About Page is the "Anchor"

AI models are "hallucination-averse." They look for an authoritative place to confirm who you are. If your brand narrative is scattered across 50 fragmented blog posts, the model builds a weaker association.

By consolidating your narrative into one authoritative "About" page, you are handing the AI a clean "Cheat Sheet" for your brand.

The 3 Elements of an AI-Ready About Page:

1. The Problem-Solution Anchor: Clearly state "We solve [Problem X] for [Audience Y]." Use specific, high-density language.
2. Entity Linking: Mention your founders, your location, and your specific category. This helps the AI map you to existing "Knowledge Graphs."
3. Structured E-E-A-T: Include credentials and expertise. If the AI sees "Android Mobile Engineer" linked to "AI Search Analytics," it builds a strong authority bridge.

👉 Validate your Brand Entity Schema → — Ensure your About page has the technical markup needed to define your "Entity" in the AI Knowledge Graph.

Conclusion: Stop Scattering Your Narrative

Don't make the AI work to understand your brand. Use your About page to define exactly who you are, what you solve, and what space you operate in.

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Is your brand entity clear to AI? Run a free AI Visibility Audit here.