ViaMetric Blog
Insights on AI Share of Voice, Generative Engine Optimization (GEO), and the future of search.
Google AI Overviews (SGE): How to Win the New 'Position Zero'
Google's AI Overviews have pushed organic results down the page. Here is how to optimize your content to appear in the AI snapshot and the carousel.
Web Analytics in 2026: Why 'Direct' Traffic is Your Biggest Blind Spot
If your Direct Traffic is growing, you aren't building a brand. You are losing tracking data. Learn how to uncover the hidden AI layer in your analytics.
Is your firewall (WAF) accidentally blocking ChatGPT? Here is how to check.
We audited 1,000 SaaS websites. 30% of them are blocking GPTBot and PerplexityBot, not via robots.txt, but via legacy WAF rules. Here is how to fix it.
The 5 Best Visibility Checking Tools for the AI Era (2026)
Rank trackers are dead. Here are the 5 tools you need to track your visibility in ChatGPT, Perplexity, and Gemini.
JSON-LD for AI Search: Speaking the Language of LLMs
If content is king, structure is the emperor. Learn how to implement JSON-LD Schema (Article, FAQ, SoftwareSource) to force AI models to understand your data.
The Anatomy of an AI-Ready Landing Page: 5 Rules for 2026
Your landing page looks great to humans, but is it invisible to AI? Learn the 5 structural rules that ensure ChatGPT and Perplexity can actually read your content.
The AI Bot Directory 2026: Who is Crawling Your Site?
A complete technical list of every major AI Crawler (GPTBot, ClaudeBot, Applebot) including User-Agent strings, IP ranges, and how to control them via robots.txt.
What is GEO? The Definitive Guide to Generative Engine Optimization
The SEO Manager's Handbook to the new era of search. Definition, key engines, and the 3 pillars of ranking in ChatGPT and Perplexity.
Measuring the ROI of GEO: How to Quantify AI Visibility
Stop guessing. Learn the 3 proven metrics to calculate the ROI of Generative Engine Optimization (GEO) and justify your AI visibility strategy.