Documentation
Learn how to measure, analyze, and improve your brand's visibility in the age of AI Search.
Quick Start: Install ViaMetric
Get up and running in under 2 minutes. Install the tracking script on HTML, Next.js, or any web framework.
The 2026 AI Bot Directory & User Agents
A complete list of User Agents for ChatGPT, Perplexity, Claude, and Gemini. Copy-paste configuration for your robots.txt.
Understanding your GEO Score
How ViaMetric calculates your Generative Engine Optimization score and how to improve it.
GEO vs SEO: The New Paradigm
Understanding the difference between Search Engine Optimization and Generative Engine Optimization.
The Ultimate GEO Checklist
A practical, fluff-free checklist to make your site visible to AI Search Engines (Perplexity, ChatGPT, Gemini).
How to Track ChatGPT Traffic to Your Website
ChatGPT traffic appears as 'Direct' in GA4. Learn how to properly track ai-originated traffic and chatgpt traffic analysis.
How to Rank in Perplexity: The Guide to Answer Engine Optimization (AEO)
Perplexity is not a search engine; it's an answer engine. Learn the specific strategies to get cited as a primary source in AI-generated answers.
How to track Share of Voice (SoV) in AI Search
A step-by-step guide to measuring your brand's visibility in generative AI engines like ChatGPT, Perplexity, and Gemini.
How to use UTM parameters for tracking
Learn how to accurately attribute traffic sources using standard UTM tags and ViaMetric's smart parameter detection.