Last updated: 2/4/2026

1. Introduction

Welcome to ViaMetric ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our analytics service.

2. Information We Collect

Personal Information

We collect personal information that you verify voluntarily provide to us when you register for the service, specifically:

Email address
Payment information (processed securely via Stripe)
Account credentials

Analytics Data

Our service collects non-personally identifiable information about visitors to your verified websites, including:

Browser type and version
Operating system and Device type
Referrer URLs (including AI Chatbot referrals)
Geographic location (City/Country derived from IP)
Page interactions and Web Vitals (LCP, CLS, INP)
SEO metadata structure (Headings, tags)

Cookie-less Tracking: We do not use persistent cookies to track visitors. We use ephemeral sessionStorage to link page views within a single active session. This data is stored locally on the visitor's device and allows us to provide accurate session metrics without invasive cross-site tracking.

IP Anonymization: IP addresses are used solely for real-time geographic lookup and are not stored in our database. We store only the derived City and Country data.

3. How We Use Your Information

We use the collected information for the following purposes:

To provide and maintain our Service.
To manage your account and subscription.
To process payments via our third-party processor (Stripe).
To improve and optimize our analytics algorithms.
To communicate with you regarding updates, security alerts, and support.

Security of API Keys

If you conduct "Bring Your Own Key" (BYOK) integrations (e.g., connecting your OpenAI or Perplexity API keys):

Your API keys are encrypted at rest in our database using industry-standard encryption (AES-256).
They are decrypted only at the moment of use to perform the requested analysis.
We never display your full API keys back to the UI; they are always masked.

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with:

Service Providers: We use Stripe for payment processing and Supabase for database and authentication services.
Legal Requirements: If required by law or to protect our rights.

5. Data Retention

We retain your account information for as long as your account is active. Analytics data is retained according to your subscription plan limits (e.g., 365 days for Starter plans, indefinitely for Pro plans).

6. Contact Us

If you have any questions about this Privacy Policy, please contact us at dsagostini@gmail.com.