ViaMetric is an AI-first web analytics platform that tracks both traditional website traffic and AI-driven referrals from tools like ChatGPT, Claude, and Perplexity.

Can ViaMetric track traffic from AI tools like ChatGPT?

Yes. ViaMetric identifies and reports traffic originating from AI chat assistants and AI-powered search platforms, giving visibility into how AI systems refer users to your site.

Why is AI traffic tracking important?

AI-powered search and chat tools are becoming major discovery channels. Tracking AI referrals helps you understand visibility, optimize content for AI engines, and stay ahead of search trends.

Is ViaMetric privacy-friendly?

Yes. ViaMetric is designed with privacy in mind and does not rely on invasive tracking or third-party cookies.

Does ViaMetric support Core Web Vitals?

Yes. ViaMetric provides Core Web Vitals metrics such as LCP, CLS, and INP to help improve website performance and user experience.

Who should use ViaMetric?

ViaMetric is ideal for founders, marketers, SEO professionals, and developers who want to understand and optimize their website’s visibility in AI-driven search and discovery platforms.

GEO vs SEO: The New Paradigm

The world is shifting from "10 blue links" to "1 direct answer". This requires a shift in how we optimize content.

The Core Difference

Feature	SEO (Google)	GEO (ChatGPT/Perplexity)
Goal	Rank #1 on a list of links.	Be cited as the "Source of Truth".
Metric	Clicks / CTR.	Share of Voice / Citations.
Optimization	Keywords, Backlinks.	Facts, Structure, Quotes.
User Intent	"Find a website."	"Get an answer."

Why Keywords don't work in GEO

In SEO, you stuff keywords like "best running shoes" into your H1. In GEO, the AI reads your content semantically. It doesn't care if you repeat the keyword 5 times. It cares if you have:

Unique Data: "We tested 50 shoes and found..."
Expert Quotes: "According to podiatrist Dr. Smith..."
Logical Structure: Clear arguments supported by evidence.

The "Citation Economy" and Information Gain

AI models act like journalists. They operate on a principle called "Information Gain".

If you publish a generic "5 tips for Marketing" article, you are adding zero information gain to the model's training data. The AI already "knows" those generic tips from the 10,000 other articles it has read. It has no reason to cite you.

To be cited, you must provide Net New Information.

What gets cited? (Specific Examples)

Original Data & Studies (The Gold Standard)
- Generic (Ignored): "Email marketing is important for SaaS."
- Citation Bait: "We analyzed 1 million SaaS emails: Subject lines under 4 words get 20% more opens."
- Why: The AI treats this as a statistic it can use to make its answer more authoritative.
Proprietary Frameworks & Terms
- Generic (Ignored): "You should optimize your website for AI."
- Citation Bait: "Use the ViaMetric 4-Point GEO Framework to score your site."
- Why: The AI must cite you to define the specific term you invented.
Contrarian Expert Experience
- Generic (Ignored): "React is a popular Javascript framework."
- Citation Bait: "Why we migrated from React to Vanilla JS and saved $5k/mo on cloud costs."
- Why: This provides nuance and a counter-argument that enriches the AI's "balanced view" logic.

Practical Shift

Old Way (SEO): Write 2,000 words of fluff to keep users on page.
New Way (GEO): BLUF (Bottom Line Up Front). Give the answer immediately. Use tables and data. Make it easy for the bot to extract the truth.

ViaMetric helps you bridge this gap by measuring your Share of Voice—the new "Rank #1".